NEW RESTAURANT CONCEPT, HURRICANE BTW, OPENS FIRST FRANCHISE LOCATION IN WEST PALM BEACH
Hurricane BTW, a new fast-casual restaurant concept, offering burgers, tacos, wings (and wine and beer), all under one roof, will open its first franchise location on Saturday, December 9, 2017 in West Palm Beach, FL. Beyond the diverse food and drink options, Hurricane BTW West Palm Beach will also feature the Crowler, a 32oz sealable can for draft beer, in addition to happy hour, daily specials, and kids’ meals – all in a family friendly environment.
The West Palm Beach location, which is an evolution of BTW’s lab location that opened in Ft Lauderdale last year, will be a model for more than 50 Hurricane BTW franchise locations already sold and scheduled to open throughout the U.S. in the next 48 months. Immediately following the WPB Hurricane BTW opening, locations will open in Gainesville, FL and Chicago, IL. The headquarters for Hurricane BTW and its parent brand Hurricane Grill & Wings is in West Palm Beach as well.
WHAT: Hurricane BTW will celebrate the opening of its first franchise prototype in West Palm Beach with a grand opening party and ribbon cutting ceremony. Celebration will feature:
- Free food and/or drink giveaways for a year for the first 50 guests in line;
- Wing eating contest between West Palm Beach Police and WPB Fire Department;
- Ribbon Cutting Ceremony with local VIPS and dignitaries;
- Live performance by Steeltown Religion band;
- Giveaways: t-shirts, hats and more
- Kids activities including: face painting and balloons;
- Blood mobile; and
- Donation to the American Red Cross: 10% of sales for the day support hurricane relief.
WHERE: Hurricane BTW, 7800 Okeechobee Blvd, West Palm Beach, FL
WHEN: Saturday, December 9, 2017; Hurricane BTW will open at 11am and grand opening will last until 3pm. Ribbon Cutting will take place at 12pm; Wing eating contest at 1pm.
WHO: Hurricane BTW executives and team members, including franchise owner Jack Gandolfo; West Palm Beach Fire Department and Police Department.
Details: Hurricane BTW offers fast and casual service, high design aesthetic in-store, high-quality food and drinks, all at a competitive price point. Menu offerings include: burgers, tacos, chicken wings, chicken tenders, salads, ice cream shakes, beer (draft, bottle, and local craft), and more. The company, under its parent brand Hurricane Grill & Wings, has been serving jumbo, fresh wings and a selection of 30-plus signature sauces and rubs since 1995 in Fort Pierce, Florida. They’ve been named “10 Great Places to Wing It” by USA Today and are consistently celebrated for our menu and laid-back vibe.
The West Palm Beach Hurricane BTW restaurant is 2,700 square feet and features indoor seating, a complete sauce bar, and seven sports TVs. Jack Gandolfo, the franchise owner, is also opening a BTW location in Gainesville later this year.
“It’s a great brand with great food,” Gandolfo said. “I’m a big fan of the Hurricane Grill brand and BTW is a great transition into the fast-casual environment featuring Hurricane Grill & Wings’ best products. I’m excited to showcase the restaurant to our customers.”
General Manager is Dan Finlayson and the location will employ 20 associates. Hours are 10 a.m. to 10 p.m. from Monday through Saturday; and 11 a.m. to 9 p.m. on Sunday. Follow Hurricane BTW on Facebook at https://www.facebook.com/hurricanebtwwestpalmbeach.
About Hurricane BTW
Hurricane BTW is a fast-casual restaurant concept offering burgers, tacos, wings and more. The concept falls under the highly successful Hurricane Grill & Wings brand, and features the franchise’s best-selling menu items with a fast-casual service model and a fun, energetic restaurant design.
Brooksy Smith, Chief Brand Officer for Hurricane AMT (Hurricane Grill & Wings, Hurricane Sports Grill, Hurricane BTW and Hurricane Dockside) as well as President of Hurricane BTW, is charged with leading the growth and expansion of BTW. “Fast-casual is the way we will serve our food at Hurricane BTW, but with a broader menu and better value for our customers,” Smith said.
“While the restaurant industry, specifically fast-casual, is down as of late, we have seen two trends: single entrée menus have driven brands (i.e. burgers, pizza, wings), and there is an overall drive for higher quality and higher average tickets,” added Smith. “At BTW, we are focusing on the three most popular single entrée items other than pizza and including them on our menu, and we are pricing our average ticket at $10. We feel that now is the right time for a broad menu with a value proposition in a casual market. And that’s why we are confident BTW will excel.”
The Hurricane BTW prototype will feature improved food, service and design elements from the restaurant’s lab location. Specific features include:
- Approximately 2,000 square feet
- Sophisticated and high-design aesthetic in-store with inexpensive yet durable finishes
- New and improved burger, taco, chicken wing and tender recipes
- Ice Cream Shakes with mix-ins
- Expanded sauce bar
- Pepsi Spire® digital fountain
- The Crowler: 32oz sealable can for draft beer (in those locations where permitted)
“We’ve learned that our guests expect high quality food at a fair price,” Smith added. “And they want to be able customize everything to their individual needs. We’ve made that possible with every item on the Hurricane BTW menu, from the sauces to the soft drink machine to the ice cream shakes.”
Learn more at www.hurricanebtw.com.
Hurricane BTW is in the process of seeking out experience franchise owners. The estimated expenditures to build a Hurricane BTW are $225k – $464k. For Franchising Opportunities, visit http://www.hurricanefranchising.com.
About Hurricane Grill & Wings®
With more than 58 restaurants located across the United States, Florida-based Hurricane Grill & Wings® is known for its jumbo, fresh wings, more than 35 signature sauces and rubs and tropical, laid-back vibe. Named by USA Today as one of “10 Great Places to Wing It,” selected as one of the “Future 50” by Restaurant Business and as one of Franchise Times “Top 40 Fast and Serious,” Hurricane Grill & Wings’ menu includes wings, tacos, burgers and seafood. The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995 and has expanded to locations throughout the United States. For more information, visit www.hurricanewings.com.